Registered in Mississippi · Built for the South
The South deserves better.

A rental platform built by people who love the American South — for travelers who want to experience it the right way.

Hometel is not a global booking engine that happens to list Southern properties. We are a curated Southern marketplace — vacation rentals, monthly stays, and long-term housing — built specifically for the character, culture, and hospitality of the American South.

Our story

Why we built Hometel

The American South has always been a place unto itself. The pace is different here. The food is different. The way people greet a stranger on a porch — that is different too. It is a region with a culture so distinct, so layered with history and warmth, that it cannot be reduced to a filter on a global booking app.

Yet that is exactly what most vacation rental platforms do. They list Southern homes between apartments in Tokyo and condos in Cancún. They charge booking fees that eat into the host's income and the guest's budget. They replace the relationship between host and guest with an algorithm.

"The South deserves a platform that understands it — not one that just tolerates it alongside a million other listings."

Hometel was founded in Mississippi by people who grew up in the South, travel the South, and host in the South. We built the platform we wished existed — one that curates rather than aggregates, connects rather than intermediates, and celebrates Southern hospitality rather than commodifying it.

We cover vacation stays, monthly furnished rentals, snowbird housing, corporate travel, and long-term residential leases — because Southern property owners need one platform that handles every kind of rental, not five different apps.

"I have stayed in hundreds of vacation rentals around the world. Nothing compares to a well-chosen Southern home — the history in the walls, the food recommendations from a host who actually knows where the locals eat, the porch at dusk. That is what Hometel is built to deliver every time."
— Hometel founding team

2024
Founded in Mississippi
8
Southern states covered
240+
Verified host partners
$0
Guest booking fees — ever
Our mission
Southern hospitality,
delivered.

"To connect travelers with the finest curated Southern homes — and connect Southern property owners with guests and tenants who truly appreciate what makes the South unlike anywhere else on earth."

🏛️
Preserve the character of Southern homes
🤝
Support Southern host families and landlords
✈️
Welcome travelers from around the world
💰
Keep money in Southern communities
What we stand for

Our six core values

Everything we build, every decision we make, runs through these six commitments.

01
Curation over aggregation
We would rather have 500 exceptional Southern homes than 50,000 mediocre ones. Every Hometel property is personally reviewed and verified. If it does not meet our standard, it does not list. Full stop.
02
Radical transparency
No hidden fees. No surprise charges. No booking fees buried in the checkout flow. The price you see is the price you pay. Our business model is simple: we earn only when hosts earn, and we charge zero fees to guests.
03
Direct human connection
We believe the relationship between host and guest matters. Hometel enables direct messaging between hosts and guests — no AI walls, no platform intermediaries. Real people, real conversations, real Southern hospitality.
04
Southern identity first
We are not a global platform with a Southern section. We are a Southern platform, full stop. Every feature, every design decision, every piece of copy is made with the American South as the primary context. This specificity is our strength.
05
Host prosperity
Southern hosts and landlords are not just inventory on our platform — they are our partners. We work to maximize their earnings, minimize their administrative burden, and give them tools that actually work for how Southern property owners operate.
06
Technology with warmth
We use AI to write better listings, suggest fair pricing, and help guests find the right property. But technology at Hometel serves hospitality — it never replaces it. The warmth of a Southern welcome is not something an algorithm can produce.
Hometel vs the alternatives

Why Hometel is different from Airbnb-style platforms

We respect what global platforms have built. But we serve a different purpose — and a different community.

Hometel
Exclusively the American South — deep local knowledge
Zero booking fees charged to guests — ever
Every property personally verified by our team
Direct host-to-guest messaging — no platform walls
Vacation, monthly, AND long-term on one platform
registered guest discounts on every booking
Full landlord tools — leases, screening, rent collection
iCal sync with Airbnb and VRBO for hosts
State-specific legal templates for Southern landlords
AI concierge with genuine Southern local knowledge
Registered and headquartered in Mississippi
Global platforms
7 million+ listings — Southern homes are a tiny fraction
Guest booking fees of 6–15% added at checkout
Self-reported listings — no personal verification team
Platform-mediated messaging with restrictions
Vacation only — separate apps needed for monthly/long-term
No membership discount program
No landlord lease or rent collection tools
Competing for calendar attention across platforms
Generic lease templates not specific to Southern states
AI recommendations based on global data, not Southern context
Headquartered outside the South — no community investment
Our journey

How Hometel grew

From a Mississippi idea to a live Southern platform — the story so far.

💡
Early 2024
The idea takes root
A Mississippi-based team frustrated with global platforms that treat Southern homes as generic inventory begins building a curated alternative. The founding thesis: the South deserves a platform that understands it.
🏛️
Mid 2024
Hometel LLC registered in Mississippi
Hometel Vacation Rentals of The South, LLC is formally organized under Mississippi law. The first host partnerships are established in Natchez, Destin, and Savannah.
🚀
Late 2024
Platform launches — first bookings
Hometel goes live with 40 verified Southern properties. The Southern Hometel launches with founding member pricing. First bookings come in within 48 hours of launch.
📅
Early 2025
Monthly rental module added
Hometel adds monthly furnished rental listings — serving travel nurses, corporate travelers, snowbirds, and digital nomads. The platform now covers vacation and extended stays under one roof.
🏠
2025
Long-term rental module launches
Hometel introduces its Pure Rentals module — state-specific lease templates, tenant screening, online rent collection, and maintenance tracking for Southern residential landlords. The platform now covers every housing category.
👑
2026
240+ verified hosts · 147 registered hosts · 8 states
Hometel reaches 240+ verified host partners, 147 registered guests, and coverage across Mississippi, Florida, Louisiana, Tennessee, Georgia, South Carolina, Alabama, and Arkansas. Building the AI concierge and mobile app for Phase 2.
The team

Built by Southerners, for the South

Every person on the Hometel team has a personal connection to the American South — as a resident, a traveler, a host, or all three.

🌊
Sarah M.
Co-founder & CEO
Born and raised in Natchez, MS. Former hospitality executive with 12 years managing historic Southern properties. Obsessed with Southern food, front porches, and making travel feel personal again.
Natchez, Mississippi
🏛️
James R.
Co-founder & CTO
Grew up in Savannah, GA. Full-stack engineer and former proptech developer who built rental platforms for 8 years before deciding the South needed its own. Hosts two Savannah properties on Hometel himself.
Savannah, Georgia
🎷
Diane P.
Head of Host Relations
New Orleans native and licensed real estate agent with deep expertise in Louisiana residential and vacation rental law. Personally visits and verifies every new Hometel property in Louisiana and Mississippi.
New Orleans, Louisiana
🌲
Marcus T.
Head of Guest Experience
Tennessee native and longtime travel writer who has stayed in over 400 Southern properties. Leads Hometel's property verification team and writes the Insider local tips for Gold and Platinum members.
Gatlinburg, Tennessee
Our Southern commitment

We are invested in the South — not just operating in it

Being a Southern company means more than having a Mississippi LLC. It means giving back to the communities we operate in.

🏛️
Historic preservation
1% of every Hometel booking fee goes to Southern historic preservation organizations protecting antebellum architecture and cultural landmarks.
🌾
Local host first
We prioritize locally owned properties over corporate-managed rentals. Hometel is built to keep rental income in Southern family hands — not national real estate funds.
🎓
Southern hospitality scholarship
Hometel sponsors an annual scholarship for hospitality and tourism students at Mississippi, Louisiana, and Georgia state universities.
🌊
Gulf Coast environment
A portion of revenue from Gulf Coast listings supports Gulf Coast water quality initiatives and coral reef restoration projects in Florida waters.
Legal & registration
Legal name
Hometel Vacation Rentals of The South, LLC
State of registration
Mississippi (Miss. Code Ann. § 79-29-101 et seq.)
Founded
2024
Website
hometelvacationrental.com
Contact
support@hometelvacationrental.com
legal@hometelvacationrental.com
press@hometelvacationrental.com
Fair Housing compliance
Hometel complies fully with the federal Fair Housing Act (42 U.S.C. § 3604) and Mississippi Fair Housing Law (Miss. Code Ann. § 43-141-1 et seq.)
Come home to the South.

Whether you are planning your next Gulf Coast getaway, looking for a furnished monthly rental, or listing your Southern home — Hometel was built for you.

No booking fees · Verified properties · Zero setup costs for hosts · Mississippi-registered company